Sunday, November 25, 2012

Doritos Ads

by Radu Casiade

“Advertising is the art of the tiny. You have to tell a complete a story and deliver a complete message in a very encapsulated form. It disciplines you to cut away extraneous information.” Dick Wolf

Doritos is a brand of seasoned tortilla chips founded by Arch West and produced since 1964 by the North American food company Frito-Lay (a division of PepsiCo, Inc.). For many years, Doritos advertised heavily during the Super Bowl. Doritos launched a contest, Crash the Super Bowl, to allow consumers to create their own Doritos commercial. The general public was allowed to vote for their favorite of five finalists. I assume that they chose this method because fans were able to feel as if they are actually taking part in advertising Dorito's. Along this, it might also be a financial advantage, not having to pay for advertising companies.

The target audience are grown-ups and middle aged people, especially men. I am saying that it is especially for men because it is shown how Dorito's might have gave Adam the power to resist in front of The Original Sin, and also to resist in front of a posibly bad temptation from Eve. As a tool of persuation, I consider that making the story funny and catchy is the main weapon. As well as that, it is the refference to a Biblic theme, which is widely known, so that everybody could understand the joke.

In the end is depicted how God gets angry on Eve for breaking his only rule, but it's not shown what the consequences are and what will happen to Adam who did nothing wrong.

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