tag:blogger.com,1999:blog-66842296373548016932024-02-21T07:26:42.756-08:00Capturing Reality"Capturing reality: youth using digital media proactively” ACES 2012/2013
Iva Panevahttp://www.blogger.com/profile/07886650143651410423noreply@blogger.comBlogger14125tag:blogger.com,1999:blog-6684229637354801693.post-64199566167994310452012-11-30T01:39:00.002-08:002012-11-30T01:40:52.671-08:00Divided by a Border<div dir="ltr" style="text-align: left;" trbidi="on">
<div style="text-align: center;">
<b>by Oana Naiman</b></div>
<div style="text-align: center;">
<b><br /></b></div>
<div style="text-align: center;">
<b><br /></b></div>
<div class="separator" style="clear: both; text-align: center;">
<iframe allowfullscreen='allowfullscreen' webkitallowfullscreen='webkitallowfullscreen' mozallowfullscreen='mozallowfullscreen' width='320' height='266' src='https://www.youtube.com/embed/k-STkFCCrus?feature=player_embedded' frameborder='0'></iframe></div>
<div style="text-align: center;">
<b><br /></b></div>
<div style="text-align: center;">
<b><br /></b></div>
<div style="text-align: center;">
<!--[if gte mso 9]><xml>
<o:DocumentProperties>
<o:Template>Normal</o:Template>
<o:Revision>0</o:Revision>
<o:TotalTime>0</o:TotalTime>
<o:Pages>1</o:Pages>
<o:Words>332</o:Words>
<o:Characters>1895</o:Characters>
<o:Lines>15</o:Lines>
<o:Paragraphs>3</o:Paragraphs>
<o:CharactersWithSpaces>2327</o:CharactersWithSpaces>
<o:Version>11.1282</o:Version>
</o:DocumentProperties>
<o:OfficeDocumentSettings>
<o:AllowPNG/>
</o:OfficeDocumentSettings>
</xml><![endif]--><!--[if gte mso 9]><xml>
<w:WordDocument>
<w:Zoom>0</w:Zoom>
<w:DoNotShowRevisions/>
<w:DoNotPrintRevisions/>
<w:DisplayHorizontalDrawingGridEvery>0</w:DisplayHorizontalDrawingGridEvery>
<w:DisplayVerticalDrawingGridEvery>0</w:DisplayVerticalDrawingGridEvery>
<w:UseMarginsForDrawingGridOrigin/>
</w:WordDocument>
</xml><![endif]-->
<!--StartFragment-->
</div>
<div class="MsoNormal" style="text-align: justify;">
<span lang="EN-US" style="font-family: 'Bookman Old Style';">In order to
enhance the awareness towards their products, the Coca-Cola Company invested in
media advertising, using a marketing strategy called “creative excellence”. “Coca-Cola
Border Guards” advertisement shows the story of two soldiers from rival nations
who are able to put aside their differences and, for the briefest of moments,
see each other as individuals, as they share a bottle of Coke. <o:p></o:p></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span lang="EN-US" style="font-family: 'Bookman Old Style';"><br /></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span lang="EN-US" style="font-family: 'Bookman Old Style';">First of
all, the media product emphasizes a tough and critical situation in a humorous manner;
the two soldiers are too responsible of following their missions, acting
ridiculously both being too proud and having a hostile behavior. An ice-cold
bottle of Coke is the only solution that can bring them together, at least for
one moment, a small step in order to become closer, “friends and not enemies”.<o:p></o:p></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span lang="EN-US" style="font-family: 'Bookman Old Style';"><br /></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span lang="EN-US" style="font-family: 'Bookman Old Style';">Furthermore,
in my opinion, this advertisement can not be appalling for those who feel as
they are “on the top of the world”. Even though the characters and their behavior
might be annoying for someone who is in a bad mood, it is almost impossible not
to have a little smile on you face at the end of the commercial. The ridiculous
story tells us that no matter how big a problem is and no matter how many
enemies are against us, there is always a solution for everything. <o:p></o:p></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span lang="EN-US" style="font-family: 'Bookman Old Style';"><br /></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span lang="EN-US" style="font-family: 'Bookman Old Style';">The
music, as one of the greatest means of affecting the particular mood of the
audience watching the production, is perfect for that period of time (the
action might happened in the first half of the 20<sup>th</sup> century). A new
war is about to come, and the two rival soldiers are ready to sacrifice their
own lives in order to protect their countries and their homeland. The song <span style="background: white; color: #333333;">is an orchestrated version of
"Keyboard suite in D minor, Sarabande" by George Frideric Handel.<o:p></o:p></span></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span lang="EN-US" style="font-family: 'Bookman Old Style';"><span style="background: white; color: #333333;"><br /></span></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span lang="EN-US" style="background-attachment: initial; background-clip: initial; background-color: white; background-image: initial; background-origin: initial; background-position: initial initial; background-repeat: initial initial; color: #333333; font-family: 'Bookman Old Style';">The
advertisement allows us to gain pleasure by giving us permission to interact
with a different world and different people who lived more than one thousands
years ago. The two characters are ready to face death anytime, by working in
the army. Nowadays, we can not understand a situation like that, just because
we have never been involved in a dramatically and dangerous war; all our
knowledge about war comes from history classes, books, movies or documentaries.<o:p></o:p></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span lang="EN-US" style="background-attachment: initial; background-clip: initial; background-color: white; background-image: initial; background-origin: initial; background-position: initial initial; background-repeat: initial initial; color: #333333; font-family: 'Bookman Old Style';"><br /></span></div>
<div class="MsoNormal" style="text-align: justify;">
</div>
<div class="MsoNormal" style="text-align: justify;">
<span lang="EN-US" style="background-attachment: initial; background-clip: initial; background-color: white; background-image: initial; background-origin: initial; color: #333333; font-family: 'Bookman Old Style';">In
my opinion, </span><span lang="EN-US" style="font-family: 'Bookman Old Style';">“Coca-Cola
Border Guards” is a successful advertisement! <span style="background-attachment: initial; background-clip: initial; background-color: white; background-image: initial; background-origin: initial; color: #333333; font-size: 16pt; font-weight: bold;"><o:p></o:p></span></span></div>
<div class="MsoNormal" style="font-weight: bold; text-align: justify;">
<span lang="EN-US" style="background: white; color: #333333; font-family: "Bookman Old Style"; font-size: 16.0pt;"><span style="mso-tab-count: 1;"> </span></span><span lang="EN-US" style="font-family: "Bookman Old Style"; font-size: 16.0pt;"><o:p></o:p></span></div>
<!--EndFragment--></div>
Iva Panevahttp://www.blogger.com/profile/07886650143651410423noreply@blogger.com0tag:blogger.com,1999:blog-6684229637354801693.post-81248515173540577432012-11-30T01:23:00.002-08:002012-11-30T01:23:37.222-08:00THE DARK NIGHT RISES<div dir="ltr" style="text-align: left;" trbidi="on">
<!--[if gte mso 9]><xml>
<o:DocumentProperties>
<o:Template>Normal</o:Template>
<o:Revision>0</o:Revision>
<o:TotalTime>0</o:TotalTime>
<o:Pages>1</o:Pages>
<o:Words>224</o:Words>
<o:Characters>1282</o:Characters>
<o:Lines>10</o:Lines>
<o:Paragraphs>2</o:Paragraphs>
<o:CharactersWithSpaces>1574</o:CharactersWithSpaces>
<o:Version>11.1282</o:Version>
</o:DocumentProperties>
<o:OfficeDocumentSettings>
<o:AllowPNG/>
</o:OfficeDocumentSettings>
</xml><![endif]--><!--[if gte mso 9]><xml>
<w:WordDocument>
<w:Zoom>0</w:Zoom>
<w:DoNotShowRevisions/>
<w:DoNotPrintRevisions/>
<w:DisplayHorizontalDrawingGridEvery>0</w:DisplayHorizontalDrawingGridEvery>
<w:DisplayVerticalDrawingGridEvery>0</w:DisplayVerticalDrawingGridEvery>
<w:UseMarginsForDrawingGridOrigin/>
</w:WordDocument>
</xml><![endif]-->
<!--StartFragment-->
<br />
<div align="center" class="MsoNormal" style="text-align: center;">
<span lang="EN-US" style="font-size: 14.0pt;"><b>by Loredana Barbu<i> <!--[endif]--><o:p></o:p></i></b></span></div>
<div class="MsoNormal" style="text-align: center;">
<span class="Apple-style-span" style="font-size: 19px;"><b><i><br /></i></b></span></div>
<div class="MsoNormal" style="text-align: center;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<span lang="EN-US"><a href="http://www.imdb.com/title/tt1345836/combined">"The dark night rises”</a>, also called Batman 3, is an impressive movie due to its
scenario.<span style="mso-spacerun: yes;"> </span>In the movie, the
director uses variety of scenes to involve the audience. On the other hand, the
spectators can experience all the drama, action and romance storylines, because
this movie confers it all. </span></div>
<div class="MsoNormal" style="text-align: justify;">
<span lang="EN-US"><br /></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span lang="EN-US">In
the beginning of the movie, the producer uses a way to transmit a pleasurable
context, which can later involve the audience in the movie actively. The cliff
hanging makes people think that they “can take the action in their hands” and
make a real connection between the person and the screen.</span></div>
<div class="MsoNormal" style="text-align: justify;">
<span lang="EN-US"><br /></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span lang="EN-US">During the movie, the producer wants you to
make psychological judgments and to think about how the movie ends. This can make
an uncomfortable mood, but also a good one, this means that not only the
director or the scriptwriter has to offer and send a positive and peaceful
scene, but also the people who are looking at the movie have to perceive the
message correctly and to be in the mood to see it. </span></div>
<div class="MsoNormal" style="text-align: justify;">
<span lang="EN-US"><br /></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span lang="EN-US">The emotional scene also exists,
highlighted at the end of the movie, when Batman helps the whole population of
one city and no one knows if he was still alive. The filmmakers want the
audience to be involved until the end of the movie, so they create an
interesting end that makes people think differently on how to interpret it.</span></div>
<div class="MsoNormal" style="text-align: justify;">
<span lang="EN-US"><br /></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span lang="EN-US">To
draw a conclusion, the producer of the movie dislikes the fact that the audience
is not involved, that so he created amazing scenes that make us think about, even
when the movie has finished.<span style="mso-spacerun: yes;"> </span><a href="" name="_GoBack"></a><o:p></o:p></span></div>
<!--EndFragment--></div>
Iva Panevahttp://www.blogger.com/profile/07886650143651410423noreply@blogger.com0tag:blogger.com,1999:blog-6684229637354801693.post-65798294589736563362012-11-26T00:26:00.003-08:002012-11-26T00:26:51.990-08:00Pepsi vs Coke<div dir="ltr" style="text-align: left;" trbidi="on">
<!--[if gte mso 9]><xml>
<o:DocumentProperties>
<o:Template>Normal</o:Template>
<o:Revision>0</o:Revision>
<o:TotalTime>0</o:TotalTime>
<o:Pages>1</o:Pages>
<o:Words>198</o:Words>
<o:Characters>1133</o:Characters>
<o:Lines>9</o:Lines>
<o:Paragraphs>2</o:Paragraphs>
<o:CharactersWithSpaces>1391</o:CharactersWithSpaces>
<o:Version>11.1282</o:Version>
</o:DocumentProperties>
<o:OfficeDocumentSettings>
<o:AllowPNG/>
</o:OfficeDocumentSettings>
</xml><![endif]--><!--[if gte mso 9]><xml>
<w:WordDocument>
<w:Zoom>0</w:Zoom>
<w:DoNotShowRevisions/>
<w:DoNotPrintRevisions/>
<w:DisplayHorizontalDrawingGridEvery>0</w:DisplayHorizontalDrawingGridEvery>
<w:DisplayVerticalDrawingGridEvery>0</w:DisplayVerticalDrawingGridEvery>
<w:UseMarginsForDrawingGridOrigin/>
</w:WordDocument>
</xml><![endif]-->
<!--StartFragment-->
<br />
<div class="MsoNormal" style="text-indent: .5in;">
<span lang="EN-US" style="font-family: Arial;"><br /></span></div>
<div class="MsoNormal" style="text-indent: .5in;">
<span class="Apple-style-span" style="font-family: Arial;">by Rosi Otilia</span></div>
<div class="MsoNormal" style="text-indent: .5in;">
<span class="Apple-style-span" style="font-family: Arial;"><br /></span></div>
<div class="separator" style="clear: both; text-align: center;">
<iframe allowfullscreen='allowfullscreen' webkitallowfullscreen='webkitallowfullscreen' mozallowfullscreen='mozallowfullscreen' width='320' height='266' src='https://www.youtube.com/embed/wAP2yVsgI6c?feature=player_embedded' frameborder='0'></iframe></div>
<div class="MsoNormal" style="text-indent: .5in;">
<span class="Apple-style-span" style="font-family: Arial;"><br /></span></div>
<div class="MsoNormal" style="text-indent: .5in;">
<span class="Apple-style-span" style="font-family: Arial;"><br /></span></div>
<div class="MsoNormal" style="text-indent: .5in;">
<span class="Apple-style-span" style="font-family: Arial;">The main topic of this video is to highlight the supremacy of the
Pepsi’s products against the Coca Cola’s ones. The message shown in this video
is definitely created by the Pepsi’ s promoting team. The video seems to be
produced and directed quite well concerning the main line and the plot. The
commercial was made in 2005, therefore the images are of low quality, but the
action is fully organized and easy to follow. There is no speaking during this
video, as a result the message is communicated through the boy’s point of view.</span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal" style="text-indent: .5in;">
<span lang="EN-US" style="font-family: Arial;">The target audience is widely represented by the consumer of any gender
or age, meaning any person who can afford or usually buys such products. The
storyline of this video presents a little boy who buys 2 coke bottles from a
vending machine and then uses them to get to the button for the Pepsi ones.<o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span lang="EN-US" style="font-family: Arial;"><span style="mso-spacerun: yes;">
</span>The main tool of persuasion is the kid’s behavior in order to get what
he wants, even if it means spending more money to reach it. His attitude is
meant to induce the idea of better quality, in spite the cost and the
superiority of the Pepsi brand to the customer.<o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span lang="EN-US" style="font-family: Arial;"><span style="mso-spacerun: yes;"> </span>The point
of view revealed in this video, is generally referred to the competition
between today’s most known brands. The untold part of the story is the effect
of these goods on our organism and how dangerous they can become when
excessively consumed.<o:p></o:p></span></div>
<!--EndFragment--></div>
Iva Panevahttp://www.blogger.com/profile/07886650143651410423noreply@blogger.com1tag:blogger.com,1999:blog-6684229637354801693.post-51777173662018633742012-11-25T23:13:00.002-08:002012-11-25T23:15:57.971-08:00Big Rock Advert_Specsavers Company <div dir="ltr" style="text-align: left;" trbidi="on">
<!--[if gte mso 9]><xml>
<o:DocumentProperties>
<o:Template>Normal</o:Template>
<o:Revision>0</o:Revision>
<o:TotalTime>0</o:TotalTime>
<o:Pages>1</o:Pages>
<o:Words>263</o:Words>
<o:Characters>1504</o:Characters>
<o:Lines>12</o:Lines>
<o:Paragraphs>3</o:Paragraphs>
<o:CharactersWithSpaces>1847</o:CharactersWithSpaces>
<o:Version>11.1282</o:Version>
</o:DocumentProperties>
<o:OfficeDocumentSettings>
<o:AllowPNG/>
</o:OfficeDocumentSettings>
</xml><![endif]--><!--[if gte mso 9]><xml>
<w:WordDocument>
<w:Zoom>0</w:Zoom>
<w:DoNotShowRevisions/>
<w:DoNotPrintRevisions/>
<w:DisplayHorizontalDrawingGridEvery>0</w:DisplayHorizontalDrawingGridEvery>
<w:DisplayVerticalDrawingGridEvery>0</w:DisplayVerticalDrawingGridEvery>
<w:UseMarginsForDrawingGridOrigin/>
</w:WordDocument>
</xml><![endif]-->
<!--StartFragment-->
<br />
<div align="center" class="MsoNormal" style="text-align: center;">
<span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;">by Oana Naiman</span><br />
<span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;"><br /></span></div>
<div class="MsoNormal">
<span lang="EN-US"><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;"> Specsavers
is an international company providing eye care service, glasses and contact
lenses all over the Europe and across the Globe. In order to enhance the
awareness towards their products and to make them more appealing for possible
customers, the company decided to use media advertising. <a href="http://www.admad.tv/view/643/specsavers-woman-throws-engagement-ring-into-lake/">Big Rock advert</a> was
created by SMART in 2012 and it was first launched in Australia.<o:p></o:p></span></span></div>
<div class="MsoNormal">
<span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;"><br /></span></div>
<div class="MsoNormal">
<span lang="EN-US"><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;"><span style="mso-tab-count: 1;"> </span>The advertisement
features a young couple: the man wants to propose to his girlfriend, but she
mistakes the engagement ring for a stone and skims it across the water. First of
all, I might say that the target audience is represented by wealthy people of
all ages and backgrounds, as the actors do not seem to have a shoestring budget
vacation. The landscape, probably somewhere in Ireland, and the ring box
suggest something about their financial situation and their prospects. <o:p></o:p></span></span></div>
<div class="MsoNormal">
<span lang="EN-US"><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;"><br /></span></span></div>
<div class="MsoNormal">
<span lang="EN-US"><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;"><span style="mso-tab-count: 1;"> </span>The text
message is objective and convincing, but in the same time, it emphasizes an
embarrassing and tough situation in a humorous manner.<span style="mso-spacerun: yes;"> </span>The technique used to persuade the
viewer into buying Specsavers products is associated with the sense of
fulfillment and happiness, which in this unique situation, only a new pair of
glasses can bring. The man’s reaction when his girlfriend throws away the ring,
shows the importance of being capable to see the world as it is, and to pay
attention at every single thing in order to succeed in life and to be happy. <o:p></o:p></span></span></div>
<div class="MsoNormal">
<span lang="EN-US"><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;"><br /></span></span></div>
<div class="MsoNormal">
<span lang="EN-US"><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;"><span style="mso-tab-count: 1;"> </span>On the
other hand, the commercial does not talk about their products quality and the
advantage of purchasing form their stores. At the end of the advertisement, it
is said that the company offers a 50% off for glasses over $179. <o:p></o:p></span></span></div>
<div class="MsoNormal">
<span lang="EN-US" style="font-family: Times, 'Times New Roman', serif;"> In
conclusion, the aim of this advertisement is to encourage people to put their
trust in Specsavers Company and to purchase products in order to enrich their
lives.<span class="Apple-style-span"><o:p></o:p></span></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<div class="separator" style="clear: both; text-align: center;">
<iframe allowfullscreen='allowfullscreen' webkitallowfullscreen='webkitallowfullscreen' mozallowfullscreen='mozallowfullscreen' width='320' height='266' src='https://www.youtube.com/embed/Jg-BO3QwWnk?feature=player_embedded' frameborder='0'></iframe></div>
<br /></div>
<!--EndFragment--></div>
Iva Panevahttp://www.blogger.com/profile/07886650143651410423noreply@blogger.com0tag:blogger.com,1999:blog-6684229637354801693.post-68441876034164796142012-11-25T22:51:00.001-08:002012-11-25T22:57:47.422-08:00Doritos Ads<div dir="ltr" style="text-align: left;" trbidi="on">
<span lang="RO" style="font-family: Noteworthy;">by Radu Casiade</span><br />
<span lang="RO" style="font-family: Noteworthy;"><br /></span>
<!--[if gte mso 9]><xml>
<o:DocumentProperties>
<o:Template>Normal</o:Template>
<o:Revision>0</o:Revision>
<o:TotalTime>0</o:TotalTime>
<o:Pages>1</o:Pages>
<o:Words>28</o:Words>
<o:Characters>164</o:Characters>
<o:Lines>1</o:Lines>
<o:Paragraphs>1</o:Paragraphs>
<o:CharactersWithSpaces>201</o:CharactersWithSpaces>
<o:Version>11.1282</o:Version>
</o:DocumentProperties>
<o:OfficeDocumentSettings>
<o:AllowPNG/>
</o:OfficeDocumentSettings>
</xml><![endif]--><!--[if gte mso 9]><xml>
<w:WordDocument>
<w:Zoom>0</w:Zoom>
<w:DoNotShowRevisions/>
<w:DoNotPrintRevisions/>
<w:DisplayHorizontalDrawingGridEvery>0</w:DisplayHorizontalDrawingGridEvery>
<w:DisplayVerticalDrawingGridEvery>0</w:DisplayVerticalDrawingGridEvery>
<w:UseMarginsForDrawingGridOrigin/>
</w:WordDocument>
</xml><![endif]-->
<!--StartFragment--><span lang="RO" style="font-family: Noteworthy;">“Advertising is the art of the
tiny. You have to tell a complete a story and deliver a complete message in a
very encapsulated form. It disciplines you to cut away extraneous information.”
Dick Wolf</span><!--EndFragment-->
<br />
<span lang="RO" style="font-family: Noteworthy; font-size: 13.5pt; mso-ansi-language: RO; mso-fareast-language: RO;"><b><br /></b></span>
<span lang="RO" style="font-family: Noteworthy; font-size: 13.5pt; mso-ansi-language: RO; mso-fareast-language: RO;"><b><br /></b></span>
<br />
<div class="separator" style="clear: both; text-align: center;">
<object class="BLOGGER-youtube-video" classid="clsid:D27CDB6E-AE6D-11cf-96B8-444553540000" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0" data-thumbnail-src="http://0.gvt0.com/vi/L2DBlEe3b_Q/0.jpg" height="266" width="320"><param name="movie" value="http://www.youtube.com/v/L2DBlEe3b_Q&fs=1&source=uds" /><param name="bgcolor" value="#FFFFFF" /><param name="allowFullScreen" value="true" /><embed width="320" height="266" src="http://www.youtube.com/v/L2DBlEe3b_Q&fs=1&source=uds" type="application/x-shockwave-flash" allowfullscreen="true"></embed></object></div>
<span lang="RO" style="font-family: Noteworthy; font-size: 13.5pt; mso-ansi-language: RO; mso-fareast-language: RO;"><b><br /></b></span>
<span lang="RO" style="font-family: Noteworthy; font-size: 13.5pt; mso-ansi-language: RO; mso-fareast-language: RO;"><b><br /></b></span>
<span lang="RO" style="font-family: Noteworthy; font-size: 13.5pt; mso-ansi-language: RO; mso-fareast-language: RO;"><b>
<!--[if gte mso 9]><xml>
<o:DocumentProperties>
<o:Template>Normal</o:Template>
<o:Revision>0</o:Revision>
<o:TotalTime>0</o:TotalTime>
<o:Pages>1</o:Pages>
<o:Words>285</o:Words>
<o:Characters>1627</o:Characters>
<o:Lines>13</o:Lines>
<o:Paragraphs>3</o:Paragraphs>
<o:CharactersWithSpaces>1998</o:CharactersWithSpaces>
<o:Version>11.1282</o:Version>
</o:DocumentProperties>
<o:OfficeDocumentSettings>
<o:AllowPNG/>
</o:OfficeDocumentSettings>
</xml><![endif]--><!--[if gte mso 9]><xml>
<w:WordDocument>
<w:Zoom>0</w:Zoom>
<w:DoNotShowRevisions/>
<w:DoNotPrintRevisions/>
<w:DisplayHorizontalDrawingGridEvery>0</w:DisplayHorizontalDrawingGridEvery>
<w:DisplayVerticalDrawingGridEvery>0</w:DisplayVerticalDrawingGridEvery>
<w:UseMarginsForDrawingGridOrigin/>
</w:WordDocument>
</xml><![endif]-->
<!--StartFragment-->
</b></span><br />
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in;">
<span lang="RO" style="font-family: "Times New Roman"; font-size: 12pt;">Doritos</span><span lang="RO" style="font-family: "Times New Roman"; font-size: 12pt;"> <a href="http://www.blogger.com/blogger.g?blogID=6684229637354801693" name="_GoBack"></a>is a brand of seasoned <a href="http://en.wikipedia.org/wiki/Tortilla_chip" title="Tortilla chip"><span style="color: windowtext; text-decoration: none; text-underline: none;">tortilla
chips</span></a> founded by <a href="http://en.wikipedia.org/wiki/Arch_West" title="Arch West"><span style="color: windowtext; text-decoration: none; text-underline: none;">Arch West</span></a> and
produced since 1964 by the North American food company <a href="http://en.wikipedia.org/wiki/Frito-Lay" title="Frito-Lay"><span style="color: windowtext; text-decoration: none; text-underline: none;">Frito-Lay</span></a> (a
division of <a href="http://en.wikipedia.org/wiki/PepsiCo,_Inc." title="PepsiCo, Inc."><span style="color: windowtext; text-decoration: none; text-underline: none;">PepsiCo, Inc.</span></a>). For many years,
Doritos <a href="http://en.wikipedia.org/wiki/Super_Bowl_advertising" title="Super Bowl advertising"><span style="color: windowtext; text-decoration: none; text-underline: none;">advertised heavily during the</span></a> </span><span lang="RO"><a href="http://en.wikipedia.org/wiki/Super_Bowl" title="Super Bowl"><span style="color: windowtext; font-family: "Times New Roman"; font-size: 12.0pt; mso-fareast-language: RO; text-decoration: none; text-underline: none;">Super Bowl</span></a></span><span lang="RO" style="font-family: "Times New Roman"; font-size: 12pt;">. Doritos launched a contest, <a href="http://en.wikipedia.org/wiki/Crash_the_Super_Bowl" title="Crash the Super Bowl"><span style="color: windowtext; text-decoration: none; text-underline: none;">Crash the Super Bowl</span></a>, to allow consumers
to create their own Doritos commercial. The general public was allowed to vote
for their favorite of five finalists. I assume that they chose this method
because fans were able to feel as if they are actually taking part in
advertising Dorito's. Along this, it might also be a financial advantage, not
having to pay for advertising companies.<o:p></o:p></span></div>
<br />
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in;">
<br /></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in;">
<span lang="RO" style="font-family: "Times New Roman"; font-size: 12.0pt; mso-fareast-language: RO;">The target audience are grown-ups and middle aged
people, especially men. I am saying that it is especially for men because it is
shown how Dorito's might have gave Adam the power to resist in front of The
Original Sin, and also to resist in front of a posibly bad temptation from Eve.
As a tool of persuation, I consider that making the story funny and catchy is
the main weapon. As well as that, it is the refference to a Biblic theme, which
is widely known, so that everybody could understand the joke.<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: 0in;">
<br /></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: 12pt;">
<span lang="RO" style="font-family: "Times New Roman"; font-size: 12pt;">In the end is depicted how God gets angry on Eve for breaking his only
rule, but it's not shown what the consequences are and what will happen to Adam
who did nothing wrong.<b><o:p></o:p></b></span></div>
<!--EndFragment--></div>
Iva Panevahttp://www.blogger.com/profile/07886650143651410423noreply@blogger.com0tag:blogger.com,1999:blog-6684229637354801693.post-20129332872384674782012-11-25T22:14:00.004-08:002012-11-25T22:26:53.717-08:00United Colors of Benetton<div dir="ltr" style="text-align: left;" trbidi="on">
<!--[if !mso]>
<style>
v\:* {behavior:url(#default#VML);}
o\:* {behavior:url(#default#VML);}
w\:* {behavior:url(#default#VML);}
.shape {behavior:url(#default#VML);}
</style>
<![endif]--><!--[if gte mso 9]><xml>
<o:DocumentProperties>
<o:Template>Normal</o:Template>
<o:Revision>0</o:Revision>
<o:TotalTime>0</o:TotalTime>
<o:Pages>1</o:Pages>
<o:Words>371</o:Words>
<o:Characters>2118</o:Characters>
<o:Lines>17</o:Lines>
<o:Paragraphs>4</o:Paragraphs>
<o:CharactersWithSpaces>2601</o:CharactersWithSpaces>
<o:Version>11.1282</o:Version>
</o:DocumentProperties>
<o:OfficeDocumentSettings>
<o:AllowPNG/>
</o:OfficeDocumentSettings>
</xml><![endif]--><!--[if gte mso 9]><xml>
<w:WordDocument>
<w:Zoom>0</w:Zoom>
<w:DoNotShowRevisions/>
<w:DoNotPrintRevisions/>
<w:DisplayHorizontalDrawingGridEvery>0</w:DisplayHorizontalDrawingGridEvery>
<w:DisplayVerticalDrawingGridEvery>0</w:DisplayVerticalDrawingGridEvery>
<w:UseMarginsForDrawingGridOrigin/>
</w:WordDocument>
</xml><![endif]-->
<!--[if gte mso 9]><xml>
<o:shapedefaults v:ext="edit" spidmax="1029"/>
</xml><![endif]--><!--[if gte mso 9]><xml>
<o:shapelayout v:ext="edit">
<o:idmap v:ext="edit" data="1"/>
</o:shapelayout></xml><![endif]-->
<!--StartFragment-->
<br />
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify; text-indent: 35.3pt;">
<span lang="EN-US" style="background-attachment: initial; background-clip: initial; background-color: white; background-image: initial; background-origin: initial; color: black; font-family: "Times New Roman";">by Katrin Kuncheva</span></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify; text-indent: 35.3pt;">
<span lang="EN-US" style="background-attachment: initial; background-clip: initial; background-color: white; background-image: initial; background-origin: initial; color: black; font-family: "Times New Roman";"><br /></span></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify; text-indent: 35.3pt;">
<span class="Apple-style-span" style="background-color: white;"><span lang="EN-US" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; color: black; font-family: "Times New Roman";">Advertisements are the strongest weapon of marketing, they are the main
reason for increasing the sales and interest around the company’s products. The
sensation and the provocation cause attention, which leads to knowledge and
sales respectively. Many brands are </span><span lang="BG" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; color: black; font-family: "Times New Roman";">using </span><span lang="EN-US" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; color: black; font-family: "Times New Roman";">th</span><span lang="BG" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; color: black; font-family: "Times New Roman";">е</span></span><span lang="EN-US" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; color: black; font-family: "Times New Roman";"><span class="Apple-style-span" style="background-color: white;">se two methods to be seen
and remembered. The marketing trick - "scandalous" images is
well-known in the world.</span><span class="Apple-style-span" style="background-color: white; font-size: 14pt;"><o:p></o:p></span></span></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify; text-indent: 35.3pt;">
<span lang="EN-US" style="background: white; color: black; font-family: "Times New Roman"; font-size: 14.0pt; mso-ansi-language: EN-US;"><br /></span></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi3XZHBBo4mJ6dl4TTjWPfLcxucLP3BEXLUQKJxfOk-C25H1z_UhrQoWldA0FbLKlnwKik6W5nq9MQRLwtKVNP5BGj7VE0k7vqtepEdALfVHQgHdIkaWau1JRa3pfbShDBBf0M5M3QierI/s1600/Katrin+pic+1.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi3XZHBBo4mJ6dl4TTjWPfLcxucLP3BEXLUQKJxfOk-C25H1z_UhrQoWldA0FbLKlnwKik6W5nq9MQRLwtKVNP5BGj7VE0k7vqtepEdALfVHQgHdIkaWau1JRa3pfbShDBBf0M5M3QierI/s1600/Katrin+pic+1.png" /></a></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify; text-indent: 35.3pt;">
<span lang="EN-US" style="background: white; color: black; font-family: "Times New Roman"; font-size: 14.0pt; mso-ansi-language: EN-US;"><br /></span></div>
<div style="margin-bottom: .0001pt; margin: 0in; text-align: justify; text-indent: 35.3pt;">
<!--[if gte vml 1]><v:shapetype
id="_x0000_t75" coordsize="21600,21600" o:spt="75" o:preferrelative="t"
path="m@4@5l@4@11@9@11@9@5xe" filled="f" stroked="f">
<v:stroke joinstyle="miter"/>
<v:formulas>
<v:f eqn="if lineDrawn pixelLineWidth 0"/>
<v:f eqn="sum @0 1 0"/>
<v:f eqn="sum 0 0 @1"/>
<v:f eqn="prod @2 1 2"/>
<v:f eqn="prod @3 21600 pixelWidth"/>
<v:f eqn="prod @3 21600 pixelHeight"/>
<v:f eqn="sum @0 0 1"/>
<v:f eqn="prod @6 1 2"/>
<v:f eqn="prod @7 21600 pixelWidth"/>
<v:f eqn="sum @8 21600 0"/>
<v:f eqn="prod @7 21600 pixelHeight"/>
<v:f eqn="sum @10 21600 0"/>
</v:formulas>
<v:path o:extrusionok="f" gradientshapeok="t" o:connecttype="rect"/>
<o:lock v:ext="edit" aspectratio="t"/>
</v:shapetype><v:shape id="Picture_x0020_4" o:spid="_x0000_s1026" type="#_x0000_t75"
alt="C:\Users\Madlenita\Desktop\catching reality\benetton01.jpg" style='position:absolute;
left:0;text-align:left;margin-left:250.35pt;margin-top:46.4pt;width:223.2pt;
height:154.55pt;z-index:1;visibility:visible'>
<v:imagedata src="file://localhost/Users/Iva/Library/Caches/TemporaryItems/msoclip1/01/clip_image001.png"
o:title=""/>
<o:lock v:ext="edit" aspectratio="f"/>
<w:wrap type="square"/>
</v:shape><![endif]--><!--[if !vml]--><!--[endif]--><span lang="EN-US" style="color: black;">Italian
company "Benetton" uses this kind of trick from </span><span lang="BG" style="color: black;">the begin</span><span lang="EN-US" style="color: black;">n</span><span lang="BG" style="color: black;">ing of its </span><span lang="EN-US" style="color: black;">foundation
in 1950. The popular brand presents once per year scandalous ads and they
become the subject of discussion worldwide. Nowadays the Italian company has developed
the strategy to such an extent that the media around the world expects their
new advertisement. <o:p></o:p></span></div>
<div style="margin-bottom: .0001pt; margin: 0in; text-align: justify; text-indent: 35.3pt;">
<span lang="EN-US" style="color: black;">Luciano
Benetton, the creator of the brand “Benetton” is one of the most scandalous
designers. <span style="background: white;">His ads represent what unites and
what separates people. Basic themes are: sex, religion, race, life and death.
Power and money are not included, despite they are so desired by people. Both
of them belong to the high society and Benetton wants to reach only the people
on the street</span></span><span lang="BG" style="background-attachment: initial; background-clip: initial; background-color: white; background-image: initial; background-origin: initial; background-position: initial initial; background-repeat: initial initial; color: black;">-</span><span lang="EN-US" style="background-attachment: initial; background-clip: initial; background-color: white; background-image: initial; background-origin: initial; background-position: initial initial; background-repeat: initial initial; color: black;"> they are the main audience to which
the message is made for. Advertising photos concern everything real people are
involved in their life- from the birth to the death. Benetton brand is like a
world speaker. The audience is truly inspired and reacts positively or
negatively.</span></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjcwrA0IcrQvFJ2p_gvUcFs1LSepsIS9qEVTVcmI5O3Gx7HBYtMGt6YZ2Rg1nZOjONs34Jag8a8sZi0_c1J4FNcMm1t_rHbQaACmr-3hc9a3MH7fhp9bmf-nsyydBQ5icqUpofaY4FiVi4/s1600/Katrin+pic+2.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjcwrA0IcrQvFJ2p_gvUcFs1LSepsIS9qEVTVcmI5O3Gx7HBYtMGt6YZ2Rg1nZOjONs34Jag8a8sZi0_c1J4FNcMm1t_rHbQaACmr-3hc9a3MH7fhp9bmf-nsyydBQ5icqUpofaY4FiVi4/s1600/Katrin+pic+2.png" /></a></div>
<div style="margin-bottom: .0001pt; margin: 0in; text-align: justify; text-indent: 35.3pt;">
<span lang="EN-US" style="background-attachment: initial; background-clip: initial; background-color: white; background-image: initial; background-origin: initial; background-position: initial initial; background-repeat: initial initial; color: black; font-family: "Times New Roman";">One of their advertisements is connected with AIDS. This theme is not a
taboo, people are just afraid of it. The posters don’t give any indication of
how to treat people who have AIDS-
whether to be tolerant or not. This debate is beyond advertising, it’s in the
society. The purpose is only to say that the phenomenon exists.</span></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify; text-indent: 35.3pt;">
<span lang="EN-US" style="background-attachment: initial; background-clip: initial; background-color: white; background-image: initial; background-origin: initial; background-position: initial initial; background-repeat: initial initial; color: black; font-family: "Times New Roman";">The text in the green is the company’s logo, which is on each of the
Benetton’s ads says: “United Colors of Benetton”. This is the message of the
company to the world.<span class="Apple-style-span" style="font-size: medium;"><o:p></o:p></span></span></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEinEIaSYmoJtbpxzxl691ZEdvSUgWrAqDkr2EL5KBJHgiKaVT73VJL4bOhqB4Ne0IO5i4OHaPeyVfDVWOW3pxQKb1jGN2QwHO3cGhe0p9GO4SLY1-4w9UCWvYhUt1hLKWh24T7zE0fspkM/s1600/Katrin+pic+3.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEinEIaSYmoJtbpxzxl691ZEdvSUgWrAqDkr2EL5KBJHgiKaVT73VJL4bOhqB4Ne0IO5i4OHaPeyVfDVWOW3pxQKb1jGN2QwHO3cGhe0p9GO4SLY1-4w9UCWvYhUt1hLKWh24T7zE0fspkM/s1600/Katrin+pic+3.png" /></a></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify; text-indent: 35.3pt;">
<span lang="EN-US" style="background: white; color: black; font-family: "Times New Roman"; font-size: 14.0pt; mso-ansi-language: EN-US;"><br /></span></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify; text-indent: 35.3pt;">
<!--[if gte vml 1]><v:shape id="Picture_x0020_5"
o:spid="_x0000_s1027" type="#_x0000_t75" alt="C:\Users\Madlenita\Desktop\catching reality\m-z_camp91_prinun.jpg"
style='position:absolute;left:0;text-align:left;margin-left:-3.35pt;
margin-top:7.55pt;width:203.5pt;height:149.3pt;z-index:2;visibility:visible'>
<v:imagedata src="file://localhost/Users/Iva/Library/Caches/TemporaryItems/msoclip1/01/clip_image005.png"
o:title=""/>
<o:lock v:ext="edit" aspectratio="f"/>
<w:wrap type="square"/>
</v:shape><![endif]--><!--[if !vml]--><!--[endif]--><span lang="EN-US" style="color: black; font-family: "Times New Roman";">The brand addresses its vision using the opinion of
the individual rather than the consumer. The company can identify its target
group not based on age or income, but rather a shared vision of what is
important in life, starting from a set of common values.<o:p></o:p></span></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify; text-indent: 35.3pt;">
<span lang="EN-US" style="color: black; font-family: "Times New Roman";">Another
photo shows religious and sexual conflict (a priest kissing a nun). These
conflicts are a consequence of taboos. <o:p></o:p></span></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify; text-indent: 35.3pt;">
<a href="http://www.blogger.com/blogger.g?blogID=6684229637354801693" name="_GoBack"></a><span lang="EN-US" style="color: black; font-family: "Times New Roman";">"Benetton" provokes, scandalizes and of course unites. The
focus has shifted from the clothes to the world around us and the problems of
everyday life. The audience is attracted, each consumer interprets the message
in their own way and most importantly, remembers it longer.<o:p></o:p></span></div>
<div align="right" class="MsoNormal" style="text-align: right;">
<span class="Apple-style-span" style="font-family: Verdana;"><span class="Apple-style-span" style="font-size: 21px;"><br /></span></span></div>
<div class="MsoNormal">
<br /></div>
<!--EndFragment--></div>
Iva Panevahttp://www.blogger.com/profile/07886650143651410423noreply@blogger.com0tag:blogger.com,1999:blog-6684229637354801693.post-12273434385222773232012-11-20T08:47:00.001-08:002012-11-30T01:26:59.123-08:00Roland McDonald at Burger King<div dir="ltr" style="text-align: left;" trbidi="on">
<!--[if gte mso 9]><xml>
<o:DocumentProperties>
<o:Template>Normal</o:Template>
<o:Revision>0</o:Revision>
<o:TotalTime>0</o:TotalTime>
<o:Pages>1</o:Pages>
<o:Words>254</o:Words>
<o:Characters>1449</o:Characters>
<o:Lines>12</o:Lines>
<o:Paragraphs>2</o:Paragraphs>
<o:CharactersWithSpaces>1779</o:CharactersWithSpaces>
<o:Version>11.1282</o:Version>
</o:DocumentProperties>
<o:OfficeDocumentSettings>
<o:AllowPNG/>
</o:OfficeDocumentSettings>
</xml><![endif]--><!--[if gte mso 9]><xml>
<w:WordDocument>
<w:Zoom>0</w:Zoom>
<w:DoNotShowRevisions/>
<w:DoNotPrintRevisions/>
<w:DisplayHorizontalDrawingGridEvery>0</w:DisplayHorizontalDrawingGridEvery>
<w:DisplayVerticalDrawingGridEvery>0</w:DisplayVerticalDrawingGridEvery>
<w:UseMarginsForDrawingGridOrigin/>
</w:WordDocument>
</xml><![endif]-->
<!--StartFragment-->
<br />
<div class="MsoNormal" style="text-align: center;">
<span lang="EN-US"><!--[if !supportEmptyParas]-->by Loredana Barbu </span></div>
<div class="MsoNormal" style="text-align: center;">
<span lang="EN-US"><br /></span></div>
<div align="center" class="MsoNormal" style="text-align: center;">
For
the fist assignment, I have chosen one video from YouTube - “Roland McDonald at
Burger King” (<a href="http://www.youtube.com/watch?v=0GpUhULRIuA&feature=fvwrel">http://www.youtube.com/watch?v=0GpUhULRIuA&feature=fvwrel</a>).</div>
<div class="MsoNormal">
<span lang="EN-US"><br /></span></div>
<div class="separator" style="clear: both; text-align: center;">
<iframe allowfullscreen='allowfullscreen' webkitallowfullscreen='webkitallowfullscreen' mozallowfullscreen='mozallowfullscreen' width='320' height='266' src='https://www.youtube.com/embed/0GpUhULRIuA?feature=player_embedded' frameborder='0'></iframe></div>
<div class="MsoNormal">
<span lang="EN-US"><br /></span></div>
<div class="MsoNormal">
<span lang="EN-US"><br /></span></div>
<div class="MsoNormal">
<span lang="EN-US"><span style="mso-tab-count: 1;"> </span>In
my point of view, this message comes from the McDonald’s competitors, Burger
King, because there is a fight between this two fast food companies. The Burger
King’s company also created and paid for this commercial. </span></div>
<div class="MsoNormal">
<span lang="EN-US"><br /></span></div>
<div class="MsoNormal" style="text-indent: .5in;">
<span lang="EN-US">The aim of this
video is to position BK’s company as the best in the world, even better than
McDonald. They use Roland McDonald to impress the great amount of people, but
especially kids, because children think Roland is real and all that he do is
important and really good for their life. They use the image of McDonald to
emphasize some particular thing, like their food and their services. Moreover,
they use some text to highlight the recurrent action that happened – Roland
making the visit every day and he is used to buy the same sandwiches. They
stress the fact that even Roland is the “face” of McDonald, he prefers the BK’s
product instead of<span style="mso-spacerun: yes;"> </span>“his own” food.</span></div>
<div class="MsoNormal" style="text-indent: .5in;">
<span lang="EN-US"><br /></span></div>
<div class="MsoNormal" style="text-indent: .5in;">
<span lang="EN-US">The “tools of
persuasion” used in this video are: the man dressed in Roland and the tips on
why chose Burger King over McDonald. The whole commercial is based on comparison,
Burger King versus McDonald. To convince the audience why to chose the one over
the other, the filmmakers use subtext to transmit they message “choose Burger
King over McDonald”. Without any further explanations, the video stresses that
at Burge King prices are better and there is more meat in sandwiches.</span></div>
<div class="MsoNormal" style="text-indent: .5in;">
<span lang="EN-US"><br /></span></div>
<div class="MsoNormal" style="text-indent: .5in;">
<span lang="EN-US">The message that
is not being told is to stop thinking of going to McDonald’s and start doing
what even the image of this fast food restaurant is doing.<a href="http://www.blogger.com/blogger.g?blogID=6684229637354801693" name="_GoBack"></a><o:p></o:p></span></div>
<!--EndFragment--></div>
Iva Panevahttp://www.blogger.com/profile/07886650143651410423noreply@blogger.com0tag:blogger.com,1999:blog-6684229637354801693.post-57831660506164951402012-11-20T08:27:00.001-08:002012-11-20T08:27:55.263-08:00Eating Junk Food<div dir="ltr" style="text-align: left;" trbidi="on">
<div class="separator" style="clear: both; text-align: center;">
<!--[if gte mso 9]><xml>
<o:DocumentProperties>
<o:Template>Normal</o:Template>
<o:Revision>0</o:Revision>
<o:TotalTime>0</o:TotalTime>
<o:Pages>1</o:Pages>
<o:Words>2</o:Words>
<o:Characters>13</o:Characters>
<o:Lines>1</o:Lines>
<o:Paragraphs>1</o:Paragraphs>
<o:CharactersWithSpaces>15</o:CharactersWithSpaces>
<o:Version>11.1282</o:Version>
</o:DocumentProperties>
<o:OfficeDocumentSettings>
<o:AllowPNG/>
</o:OfficeDocumentSettings>
</xml><![endif]--><!--[if gte mso 9]><xml>
<w:WordDocument>
<w:Zoom>0</w:Zoom>
<w:DoNotShowRevisions/>
<w:DoNotPrintRevisions/>
<w:DisplayHorizontalDrawingGridEvery>0</w:DisplayHorizontalDrawingGridEvery>
<w:DisplayVerticalDrawingGridEvery>0</w:DisplayVerticalDrawingGridEvery>
<w:UseMarginsForDrawingGridOrigin/>
</w:WordDocument>
</xml><![endif]-->
<!--StartFragment-->
</div>
<div class="MsoNormal" style="text-align: left;">
<span lang="EN-US" style="color: black;">by Cosoreanu Vlad<o:p></o:p></span></div>
<!--EndFragment--><br />
<div class="separator" style="clear: both; text-align: center;">
<br /></div>
<div class="separator" style="clear: both; text-align: center;">
<br /></div>
<div class="separator" style="clear: both; text-align: center;">
<iframe allowfullscreen='allowfullscreen' webkitallowfullscreen='webkitallowfullscreen' mozallowfullscreen='mozallowfullscreen' width='320' height='266' src='https://www.youtube.com/embed/zUxIXQza-dM?feature=player_embedded' frameborder='0'></iframe></div>
<br />
<br />
<br />
<br />
<!--[if gte mso 9]><xml>
<o:DocumentProperties>
<o:Template>Normal</o:Template>
<o:Revision>0</o:Revision>
<o:TotalTime>0</o:TotalTime>
<o:Pages>1</o:Pages>
<o:Words>169</o:Words>
<o:Characters>967</o:Characters>
<o:Lines>8</o:Lines>
<o:Paragraphs>1</o:Paragraphs>
<o:CharactersWithSpaces>1187</o:CharactersWithSpaces>
<o:Version>11.1282</o:Version>
</o:DocumentProperties>
<o:OfficeDocumentSettings>
<o:AllowPNG/>
</o:OfficeDocumentSettings>
</xml><![endif]--><!--[if gte mso 9]><xml>
<w:WordDocument>
<w:Zoom>0</w:Zoom>
<w:DoNotShowRevisions/>
<w:DoNotPrintRevisions/>
<w:DisplayHorizontalDrawingGridEvery>0</w:DisplayHorizontalDrawingGridEvery>
<w:DisplayVerticalDrawingGridEvery>0</w:DisplayVerticalDrawingGridEvery>
<w:UseMarginsForDrawingGridOrigin/>
</w:WordDocument>
</xml><![endif]-->
<!--StartFragment-->
<br />
<div class="MsoNormal">
<span lang="EN-US">The video I've chosen to analyze is made for promoting preventive medicine.</span></div>
<div class="MsoNormal">
The message contained in the video is from
the PCRM (Physicians Committee for Responsible Medicine). The main reason for
creating this message is to make people aware of the link between heart disease
deaths and eating junk food.</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span lang="EN-US">The target audience consists of people
usually eating fast food, their family and friends, and also doctors. The
characters of the story are the main lead to this presumption. The video
illustrates a dead man sitting on a tray, holding a hamburger in his hand,
someone crying over him, and a doctor.</span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span lang="EN-US">The main tool of persuasion is the presence
of a dead body during the story, but there are also secondary ways like the
presence of the crying woman. I believe everyone is familiar with the feeling
of losing someone we love, so I believe these images have a great impact on our
minds.</span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span lang="EN-US">The point of view expressed in this media
message is, in my opinion, very radical. The untold part of the story is that
there is only a little link between heart disease deaths and fast food, if it
is not abusively consumed and the consumer is not already ill.</span></div>
<!--EndFragment--></div>
Iva Panevahttp://www.blogger.com/profile/07886650143651410423noreply@blogger.com0tag:blogger.com,1999:blog-6684229637354801693.post-79150230651995210272012-11-20T01:41:00.000-08:002012-11-20T08:49:13.763-08:00Security Cameras: The Coca-Cola Company<div dir="ltr" style="text-align: left;" trbidi="on">
<!--[if gte mso 9]><xml>
<o:DocumentProperties>
<o:Template>Normal</o:Template>
<o:Revision>0</o:Revision>
<o:TotalTime>0</o:TotalTime>
<o:Pages>1</o:Pages>
<o:Words>247</o:Words>
<o:Characters>1408</o:Characters>
<o:Lines>11</o:Lines>
<o:Paragraphs>2</o:Paragraphs>
<o:CharactersWithSpaces>1729</o:CharactersWithSpaces>
<o:Version>11.1282</o:Version>
</o:DocumentProperties>
<o:OfficeDocumentSettings>
<o:AllowPNG/>
</o:OfficeDocumentSettings>
</xml><![endif]--><!--[if gte mso 9]><xml>
<w:WordDocument>
<w:Zoom>0</w:Zoom>
<w:DoNotShowRevisions/>
<w:DoNotPrintRevisions/>
<w:DisplayHorizontalDrawingGridEvery>0</w:DisplayHorizontalDrawingGridEvery>
<w:DisplayVerticalDrawingGridEvery>0</w:DisplayVerticalDrawingGridEvery>
<w:UseMarginsForDrawingGridOrigin/>
</w:WordDocument>
</xml><![endif]-->
<!--StartFragment-->
<br />
<div class="MsoNormal" style="text-align: justify;">
by Irina Donici </div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
The “Security
Cameras” Coca Cola commercial was created by Landia Production Company. The
team consisted of Martin Mercado, Martin Goldberg, Damián Garofalo and Silvio
Caielli. The commercial was ordered by Coca-Cola Company in order to enhance
the awareness towards their main product.<br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<iframe allowfullscreen='allowfullscreen' webkitallowfullscreen='webkitallowfullscreen' mozallowfullscreen='mozallowfullscreen' width='320' height='266' src='https://www.youtube.com/embed/auNSrt-QOhw?feature=player_embedded' frameborder='0'></iframe></div>
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<span lang="EN-CA">This
advertisement targets ordinary people of all ages, backgrounds and religions.
The people surprised in the 91-second commercial are shown both in everyday
occurrences as well as in extraordinary circumstances. The background song is
called “Give a little bit” and was composed by Roger Hodgson. The message of
the song is obvious from the title, while the images show ordinary people doing
positive things, whether it’s helping a total stranger, or protesting
peacefully, hugging a friend from a totally different culture, or just blowing
off steam by dancing in the middle of the street or goofing around while
working in a department store. This is a better world, devoid of hatred,
egocentrism, sexism and war, a happy world in which people get to be children
again every once in a while – but not immature, or maybe even heroes – without
expecting to be praised as such.</span></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<span lang="EN-CA">The technique
used to try to persuade the viewer into buying Coca-Cola products is
associating the Coca-Cola bottle at the end of the commercial with the sense of
fulfillment and happiness experienced by the people in the footage after doing
something helpful, useful or just plain silly. The idea is that all these positive
actions are rewarded with a Coke, and possibly that Coca-Cola Company is
encouraging people all over the world to be better in everything they do, on a
day-to-day basis.<o:p></o:p></span></div>
<!--EndFragment--></div>
Iva Panevahttp://www.blogger.com/profile/07886650143651410423noreply@blogger.com3tag:blogger.com,1999:blog-6684229637354801693.post-64898194329926826202012-11-20T01:31:00.003-08:002012-11-20T01:41:25.628-08:00Translating a media message to an audience in a film series<div dir="ltr" style="text-align: left;" trbidi="on">
<!--[if gte mso 9]><xml>
<o:DocumentProperties>
<o:Template>Normal</o:Template>
<o:Revision>0</o:Revision>
<o:TotalTime>0</o:TotalTime>
<o:Pages>1</o:Pages>
<o:Words>441</o:Words>
<o:Characters>2518</o:Characters>
<o:Lines>20</o:Lines>
<o:Paragraphs>5</o:Paragraphs>
<o:CharactersWithSpaces>3092</o:CharactersWithSpaces>
<o:Version>11.1282</o:Version>
</o:DocumentProperties>
<o:OfficeDocumentSettings>
<o:AllowPNG/>
</o:OfficeDocumentSettings>
</xml><![endif]--><!--[if gte mso 9]><xml>
<w:WordDocument>
<w:Zoom>0</w:Zoom>
<w:DoNotShowRevisions/>
<w:DoNotPrintRevisions/>
<w:DisplayHorizontalDrawingGridEvery>0</w:DisplayHorizontalDrawingGridEvery>
<w:DisplayVerticalDrawingGridEvery>0</w:DisplayVerticalDrawingGridEvery>
<w:UseMarginsForDrawingGridOrigin/>
</w:WordDocument>
</xml><![endif]-->
<!--StartFragment-->
<br />
<div align="center" class="MsoNormal" style="text-align: center;">
by Preslava Petrova</div>
<div class="MsoNormal">
<span lang="EN-US" style="mso-ansi-language: EN-US;"><br />
<br />The “Harry Potter”
series is one of the most popular film series of all time. Thanks to the
magical effects and intriguing story the eight parts have managed to find place
in every spectator’s mind. But the truth is that in addition to that there are
three main sets that contribute to the creation of this effect. The filmmakers
used them in order to translate the media message of the film.<o:p></o:p></span><br />
<span lang="EN-US" style="mso-ansi-language: EN-US;"><br /></span></div>
<div class="MsoNormal">
<span lang="EN-US" style="mso-ansi-language: EN-US;">Firstly, I would start with
the emotional state. Media producers attract viewers to their products by using
the audience’s emotions. The story of an orphan, who is chosen to save the
world from its biggest enemy, is so touching that would move even the most
unwavering ones. The filmmakers take advantage of this and try to use it as a
tool, which will keep the audience concerned. Such an implement is also
presented in the series - the love stories between the characters, which are an
incredible background of the main set. Besides the feelings that conquer the
audience’s minds, the emotions of the entrancing romances that happen just
fortify the above mentioned effect.<o:p></o:p></span><br />
<span lang="EN-US" style="mso-ansi-language: EN-US;"><br /></span></div>
<div class="MsoNormal">
<span lang="EN-US" style="mso-ansi-language: EN-US;">Following this further, the
other state that the film pursues is the so called mood state. At this stage,
the filmmakers’ aim is to affect the mood of the audience. Thus, they will make
the spectators’ fancy the final product. Therefore, they will become keen on
the series and will impatiently wait for the next part to come out. In my
opinion, the creators of “Harry Potter” successfully accomplished this. From a
personal experience, I would say that everyone that watched the series,
including me, was so thrilled and agitated that could not wait for the
subsequent films to be shot. Another thing that plays an inevitable role in
affecting the mood is the music. We all know that melody in the beginning of
each part of the series. Every time we hear it, magic wands and brooms pop into
our consciousnesses and automatically transfer us into the dimension of magic.<o:p></o:p></span><br />
<span lang="EN-US" style="mso-ansi-language: EN-US;"><br /></span></div>
<div class="MsoNormal">
<span lang="EN-US" style="mso-ansi-language: EN-US;">The last state is known as the pleasure
state, where it all comes to enjoyment and imagination. We are allowed to run
away from the reality and to put ourselves in the place of various characters.
“Harry Potter” is a great example of escaping the reality – the action takes
place in a different magical world, which is partly related to ours, but it is
not the same. This, for a while, allows the spectators to get their own freedom
in our busy world. Apart from that the viewers often identify themselves with
certain characters in different productions. In this case it is mostly Harry -
the one that saves the world. The majority of us had this dream at a younger
age, because of the stories about superheroes that we loved listening to back
then.<o:p></o:p></span><br />
<span lang="EN-US" style="mso-ansi-language: EN-US;"><br /></span></div>
<div class="MsoNormal">
<span lang="EN-US" style="mso-ansi-language: EN-US;">The “Harry Potter” series has
gained billions of fans all over the world. To conclude I would say that this
is thanks not only to the skillful acting and unbelievable script, but also to
the filmmakers who managed to translate the film’s message to the audience in a
marvelous way.<o:p></o:p></span></div>
<!--EndFragment--></div>
Iva Panevahttp://www.blogger.com/profile/07886650143651410423noreply@blogger.com0tag:blogger.com,1999:blog-6684229637354801693.post-89485592041937994792012-11-20T01:25:00.000-08:002012-11-20T01:42:29.470-08:00Distance Learning Lectures "Media Literacy"<div dir="ltr" style="text-align: left;" trbidi="on">
<br />
<div class="MsoBodyText" style="text-align: left;">
<div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;">
<span class="Apple-style-span" style="color: #783f04; font-family: Verdana, Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="-webkit-border-horizontal-spacing: 2px; -webkit-border-vertical-spacing: 2px; border-collapse: collapse; font-size: 11px; line-height: 16px;"><br /></span></span></div>
<div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;">
<span class="Apple-style-span" style="-webkit-border-horizontal-spacing: 2px; -webkit-border-vertical-spacing: 2px; background-color: #cccccc; border-collapse: collapse; color: #783f04; font-family: Verdana, Arial, Helvetica, sans-serif; font-size: 11px; line-height: 16px;">"Capturing Reality" kicks off by conducting e-learning workshops and lectures, using an e-learning platform with audio and video link. The Distance Learning course is made out of series of lectures that will help the students to access, analyze, evaluate and create media messages of all kinds. </span></div>
</div>
<div class="MsoBodyText" style="text-align: left;">
<div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;">
<span class="Apple-style-span" style="color: #783f04; font-family: Verdana, Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="-webkit-border-horizontal-spacing: 2px; -webkit-border-vertical-spacing: 2px; border-collapse: collapse; font-size: 11px; line-height: 16px;"><br /></span></span></div>
<div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;">
<span class="Apple-style-span" style="color: #783f04; font-family: Verdana, Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="-webkit-border-horizontal-spacing: 2px; -webkit-border-vertical-spacing: 2px; border-collapse: collapse; font-size: 11px; line-height: 16px;">Assignment 1:</span></span></div>
</div>
<div class="MsoBodyText" style="text-align: left;">
<div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;">
<span lang="EN-US"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif; font-size: x-small;">As part of the first lecture of the Distance Learning Media Literacy Lectures, the students had an assignment where they had to chose a media product, like a film, ad, blog, TV show, Youtube video, etc. and try to deconstruct its media message. They had to write a short analysis of the ‘hidden message’ (300-500 words), and use the following </span></span><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif; font-size: x-small;">deconstruction questions:</span></div>
</div>
<div class="MsoBodyText" style="text-align: left;">
<div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;">
<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif; font-size: x-small;"><br /></span></div>
</div>
<div class="MsoNormal" style="text-align: left;">
<div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;">
<span lang="EN-US"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif; font-size: x-small;">1. Whose message is this? Who created or paid for it? Why?<o:p></o:p></span></span></div>
</div>
<div class="MsoNormal" style="text-align: left;">
<div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;">
<span lang="EN-US"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif; font-size: x-small;">2. Who is the “target audience”? What are the clues (words, images, sounds, etc.)?<o:p></o:p></span></span></div>
</div>
<div class="MsoNormal" style="text-align: left;">
<div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;">
<span lang="EN-US"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif; font-size: x-small;">3. What “tools of persuasion” are used?</span></span></div>
</div>
<div class="MsoNormal" style="text-align: left;">
<div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;">
<span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif; font-size: x-small;">4. What part of the story is not being told?</span></div>
</div>
</div>
Iva Panevahttp://www.blogger.com/profile/07886650143651410423noreply@blogger.com0tag:blogger.com,1999:blog-6684229637354801693.post-89770392186132107992012-11-12T04:20:00.003-08:002012-11-20T01:42:24.537-08:00Ads about toys for little kids<div dir="ltr" style="text-align: left;" trbidi="on">
<br />
<div class="MsoNormal" style="text-align: center;">
<div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; text-align: left;">
by Borislav Zahariev (Bulgaria)</div>
</div>
<div class="MsoNormal" style="text-align: center;">
<div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;">
<span lang="BG"><br /></span></div>
</div>
<div class="MsoNormal">
<div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;">
<span lang="BG">Films</span><span lang="BG" style="font-family: ArialMT;">, </span><span lang="BG">ads</span><span lang="BG" style="font-family: ArialMT;">, </span><span lang="BG">blogs</span><span lang="BG" style="font-family: ArialMT;">,</span><span lang="BG"> TV shows</span><span lang="BG" style="font-family: ArialMT;">, </span><span lang="BG">Youtube videos – everything is with commercial <span class="hps">purposes.Everything on the TV we see,everything that we hear on the radio, everything we read about is invented</span><span class="shorttext"> </span><span class="hps">for advertising.Every bilbord, every newspaper. Everything.<o:p></o:p></span></span></div>
</div>
<div class="MsoNormal">
<div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;">
<span lang="BG"><span class="hps"><br /></span></span></div>
</div>
<div class="MsoNormal">
<div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;">
<span class="hps"><span lang="BG">I would like to talk about the comersials about toys for little kids. Everyone knows that our kids (not mine, I’m too young for having a kids) cant live without cartoons. They cant live without toys. Everybody knows that kids love watching „Cartoon Network”, „Disney Chanel”, „Boomerang” etc. But have you noticed that between every funny film there is about one-two hundreds of commercials.</span></span><span lang="BG"> <span class="hps">Commercials about toys, clothes and other stuff that your kid will want.<o:p></o:p></span></span></div>
</div>
<div class="MsoNormal">
<div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;">
<span lang="BG"><span class="hps"><br /></span></span></div>
</div>
<div class="MsoNormal">
<div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;">
<span class="hps"><span lang="BG">Let’s see an example : Your kid is watcing „Ben 10” and when the show ends, there is a commercial where there is the Ben 10s transforming clock and then your kid see that thing and think that with this clock he/she will be like Ben 10 and wants you to buy the clock. This commercial is made by the „Ben 10” creators so they can make money from the show. The creators of the ads know that you will do everything for your child and you can’t watch him/her getting sad because he/she don’t have that toy and they’re using that for making money.<o:p></o:p></span></span></div>
</div>
<div class="MsoNormal">
<div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;">
<span class="hps"><span lang="BG"><br /></span></span></div>
</div>
<div class="MsoNormal">
<div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;">
<span class="hps"><span lang="BG">The commercials for toys are addresed for the little kids watching TV. They are so easy to be persuated. They are persuated by pictures, videos and that kind of things about what they want and there is no way that they won’t believe the commercial and if you want to be the ‘best parent’, you must buy them that ‘the thing’.What kids don’t realise is that<b> commercials lie</b></span><span lang="BG">.They lie about everything. About the quality of the stock, about the numbers of the products that they will send you and kids doesn’t understand that. They dont understand how hard is to make money and that everyone is doing everything for money. They don’t understand that the people behind the ads are doing that just for money for their families.<o:p></o:p></span></span></div>
</div>
<div class="MsoNormal">
<div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;">
<span class="hps"><span lang="BG"><br /></span></span></div>
</div>
<div class="MsoNormal">
<div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;">
<span class="hps"><span lang="BG">I don't have anything against commersials because I know how hard is to earn some money and I dont blame them for „doing their work”. I blame them because they lie about the quality of the products but there is nothing I can do about that. I can’t stop them and I won’t try, because it’s stupid to be agains the commercials,ads,Youtube videos and etc. Besides that, I also learn new things with the commercials.<o:p></o:p></span></span></div>
</div>
<div class="MsoNormal">
<div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;">
<br /></div>
</div>
<div class="MsoNormal">
<div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;">
<span class="hps"><span lang="BG">Borislav Zahariev</span></span></div>
</div>
</div>
Iva Panevahttp://www.blogger.com/profile/07886650143651410423noreply@blogger.com0tag:blogger.com,1999:blog-6684229637354801693.post-361949836648080362012-11-11T10:57:00.001-08:002012-11-20T01:42:15.434-08:00Fast food advertisements<div dir="ltr" style="text-align: left;" trbidi="on">
<!--[if gte mso 9]><xml>
<o:DocumentProperties>
<o:Template>Normal</o:Template>
<o:Revision>0</o:Revision>
<o:TotalTime>0</o:TotalTime>
<o:Pages>1</o:Pages>
<o:Words>150</o:Words>
<o:Characters>1200</o:Characters>
<o:Lines>26</o:Lines>
<o:Paragraphs>13</o:Paragraphs>
<o:CharactersWithSpaces>1395</o:CharactersWithSpaces>
<o:Version>11.1282</o:Version>
</o:DocumentProperties>
<o:OfficeDocumentSettings>
<o:AllowPNG/>
</o:OfficeDocumentSettings>
</xml><![endif]--><!--[if gte mso 9]><xml>
<w:WordDocument>
<w:Zoom>0</w:Zoom>
<w:DoNotShowRevisions/>
<w:DoNotPrintRevisions/>
<w:DisplayHorizontalDrawingGridEvery>0</w:DisplayHorizontalDrawingGridEvery>
<w:DisplayVerticalDrawingGridEvery>0</w:DisplayVerticalDrawingGridEvery>
<w:UseMarginsForDrawingGridOrigin/>
</w:WordDocument>
</xml><![endif]-->
<!--StartFragment-->
<br />
<div align="center" class="MsoNormal" style="text-align: center;">
<br /></div>
<div align="center" class="MsoNormal" style="text-align: center;">
<span lang="EN-US" style="mso-ansi-language: EN-US;"><b>Fast food advertisements</b></span></div>
<div align="center" class="MsoNormal" style="text-align: center;">
<span lang="EN-US" style="mso-ansi-language: EN-US;">Miroslav Zahariev (Bulgaria)</span></div>
<div align="center" class="MsoNormal" style="text-align: center;">
<span lang="EN-US" style="mso-ansi-language: EN-US;">(McDonald’s)<o:p></o:p></span></div>
<div class="MsoNormal" style="text-align: center;">
<span lang="EN-US" style="mso-ansi-language: EN-US;"><br /></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span lang="EN-US" style="font-family: Arial, Helvetica, sans-serif;">McDonald’s is one of the biggest fast food corporations. They make
advertisements of all their new products, which have to persuade the “target
audience” which is mainly young people with little free time who don’t have the
opportunity to have a healthy eating lifestyle.<o:p></o:p></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span lang="EN-US" style="font-family: Arial, Helvetica, sans-serif;"><br /></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span lang="EN-US" style="font-family: Arial, Helvetica, sans-serif;">The advertisements are made by the McDonald’s corporation and they are a
marketing trick for which they pay to a special crew of people who have to make
the ad look great and show how happy are the people when they eat from
McDonald’s.<o:p></o:p></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span lang="EN-US" style="font-family: Arial, Helvetica, sans-serif;">Whit all the people on the
advertisements who are smiling and laughing and the happy children and pretty
lades selling the fast food, they are trying to persuade the “target audience”
that eating their food is going to make their life happier and that it is healthy
to eat all this junk food. <o:p></o:p></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span lang="EN-US" style="font-family: Arial, Helvetica, sans-serif;"><br /></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span lang="EN-US" style="font-family: Arial, Helvetica, sans-serif;">Nevertheless, in the advertisement they are not telling about the high
prices of their products and all the strange chemicals used to make their food that
looks still fresh after a long a long period of time. They are not telling
about the old cooking oil, which they are using to cook the tons of French fries
and the cholesterol that causes heart attacks and many other health problems. <o:p></o:p></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span lang="EN-US"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif;">They are also not telling that over 60 % of the American population is
suffering from overweight because of their brand.</span><span class="Apple-style-span" style="font-size: medium;"><o:p></o:p></span></span></div>
<div class="MsoNormal">
<br /></div>
<!--EndFragment--></div>
Iva Panevahttp://www.blogger.com/profile/07886650143651410423noreply@blogger.com0tag:blogger.com,1999:blog-6684229637354801693.post-11097278824914787152012-11-11T01:45:00.000-08:002012-11-20T01:42:03.096-08:00The Hidden Message of an Advert<div dir="ltr" style="text-align: left;" trbidi="on">
<!--[if gte mso 9]><xml>
<o:DocumentProperties>
<o:Template>Normal</o:Template>
<o:Revision>0</o:Revision>
<o:TotalTime>0</o:TotalTime>
<o:Pages>1</o:Pages>
<o:Words>323</o:Words>
<o:Characters>2584</o:Characters>
<o:Lines>56</o:Lines>
<o:Paragraphs>28</o:Paragraphs>
<o:CharactersWithSpaces>3003</o:CharactersWithSpaces>
<o:Version>11.1282</o:Version>
</o:DocumentProperties>
<o:OfficeDocumentSettings>
<o:AllowPNG/>
</o:OfficeDocumentSettings>
</xml><![endif]--><!--[if gte mso 9]><xml>
<w:WordDocument>
<w:Zoom>0</w:Zoom>
<w:DoNotShowRevisions/>
<w:DoNotPrintRevisions/>
<w:DisplayHorizontalDrawingGridEvery>0</w:DisplayHorizontalDrawingGridEvery>
<w:DisplayVerticalDrawingGridEvery>0</w:DisplayVerticalDrawingGridEvery>
<w:UseMarginsForDrawingGridOrigin/>
</w:WordDocument>
</xml><![endif]-->
<!--StartFragment-->
<br />
<div class="MsoNormal" style="text-align: center;">
<span lang="EN-US" style="mso-ansi-language: EN-US;"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif; font-size: x-small;">
<!--[if gte mso 9]><xml>
<o:DocumentProperties>
<o:Template>Normal</o:Template>
<o:Revision>0</o:Revision>
<o:TotalTime>0</o:TotalTime>
<o:Pages>1</o:Pages>
<o:Words>54</o:Words>
<o:Characters>434</o:Characters>
<o:Lines>9</o:Lines>
<o:Paragraphs>4</o:Paragraphs>
<o:CharactersWithSpaces>504</o:CharactersWithSpaces>
<o:Version>11.1282</o:Version>
</o:DocumentProperties>
<o:OfficeDocumentSettings>
<o:AllowPNG/>
</o:OfficeDocumentSettings>
</xml><![endif]--><!--[if gte mso 9]><xml>
<w:WordDocument>
<w:Zoom>0</w:Zoom>
<w:DoNotShowRevisions/>
<w:DoNotPrintRevisions/>
<w:DisplayHorizontalDrawingGridEvery>0</w:DisplayHorizontalDrawingGridEvery>
<w:DisplayVerticalDrawingGridEvery>0</w:DisplayVerticalDrawingGridEvery>
<w:UseMarginsForDrawingGridOrigin/>
</w:WordDocument>
</xml><![endif]-->
<!--StartFragment-->
</span></span></div>
<div align="center" class="MsoNormal" style="text-align: center;">
<span lang="EN-US" style="mso-ansi-language: EN-US;"></span><br />
<div style="text-align: left;">
<span lang="EN-US" style="mso-ansi-language: EN-US;"><span class="Apple-style-span" style="color: #783f04; font-family: Verdana, Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="-webkit-border-horizontal-spacing: 2px; -webkit-border-vertical-spacing: 2px; border-collapse: collapse; font-size: 11px; line-height: 16px;"><br /></span></span></span></div>
</div>
<div align="center" class="MsoNormal" style="text-align: center;">
<span lang="EN-US" style="mso-ansi-language: EN-US;"><b>The Hidden Message of an Advert</b><o:p></o:p></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span lang="EN-US" style="mso-ansi-language: EN-US;"><span style="mso-spacerun: yes;"> by Preslava Petrova (Bulgaria) </span><o:p></o:p></span></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<span lang="EN-US" style="mso-ansi-language: EN-US;"><span style="mso-spacerun: yes;"><br /></span></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span lang="EN-US" style="mso-ansi-language: EN-US;">Every day while watching TV we cannot avoid
seeing adverts as well. They are an inevitable part of every single TV program
and this is not at random. <o:p></o:p></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span lang="EN-US" style="mso-ansi-language: EN-US;"><br /></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span lang="EN-US" style="mso-ansi-language: EN-US;">Each one of us is familiar with The Coca-Cola
Company. Their products are widely spread around the world. The company is also
very well known for their advertisements, especially the Christmas ones. When
the Christmas adverts start showing up on TV we all know that the holidays are
approaching. </span></div>
<div class="MsoNormal" style="text-align: justify;">
<span lang="EN-US" style="mso-ansi-language: EN-US;"><br /></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span lang="EN-US" style="mso-ansi-language: EN-US;">The <a href="http://www.youtube.com/watch?v=CGObre0m3Ik&feature=endscreen">advert </a>that I chose to talk about is one of these. Its message
is to persuade as many people as it can to buy the product by tactfully using
the holidays. The leaders of the company paid a lot of money in order to
achieve this effect, because if it had been done the right way, it would have
gained times more. <o:p></o:p></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span lang="EN-US" style="mso-ansi-language: EN-US;">Throughout the year people impatiently wait for
Christmas to come. This is also a part of a technique used by the Coca-Cola
Company in order to accumulate consumers, who belong to the “target group”. I
personally think that the advert in question is designed particularly for
children. To support my opinion I would say that adolescents are most likely to
trust what is being told or shown to them. The ad tells about a magical
Christmas, which is what all kids believe in – that miracles happen on
Christmas. There are a couple of clues used to achieve this. On the one hand is
the fact that the advertisement is animated, which immediately transfers the “target
group” to an imaginary world.<span style="mso-spacerun: yes;"> </span>On
the other hand is music. The melody is truly catchy and gets stuck into
people’s minds easily. Thus, whenever the song is being heard, the image of the
advert will emerge and will unconsciously make somebody buy a bottle of Coke. <o:p></o:p></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span lang="EN-US" style="mso-ansi-language: EN-US;"><br /></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span lang="EN-US" style="mso-ansi-language: EN-US;">While watching an advert we do not pay
attention on the “tools of persuasion” which aim to make us buy the product.
But if you look deeper, those techniques can be easily spotted. Association is
such a tool, used in the advert. Santa is the symbol of Christmas. Despite not
being shown he is actually presented. The trucks passing through the town
spread gladness, enjoyment and happiness just like Santa does. But instead of
presents they give away bottles of Coke.<o:p></o:p></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span lang="EN-US" style="mso-ansi-language: EN-US;"><br /></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span lang="EN-US" style="mso-ansi-language: EN-US;">Like in every story, in this one there is also
a part that remains not being told. The ad shows just the basics of the story
matching with most people’s ones. After watching the ad viewers complete the
created picture with personal details that are significant to them. These can
be memories, habits or traditions, which bring them back in times they were
glad and contented. Doing this the advert aims to get into their mind and stay
there. <o:p></o:p></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span lang="EN-US" style="mso-ansi-language: EN-US;"><br /></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span lang="EN-US" style="mso-ansi-language: EN-US;">To sum up I would say that consumers should be
more cautious, because on the surface of it advertisements are made just to
promote a service or a product. But in reality they are sources of media which
aim to manipulate audience’s minds. <o:p></o:p></span><br />
<div class="separator" style="clear: both; text-align: center;">
<iframe allowfullscreen='allowfullscreen' webkitallowfullscreen='webkitallowfullscreen' mozallowfullscreen='mozallowfullscreen' width='320' height='266' src='https://www.youtube.com/embed/CGObre0m3Ik?feature=player_embedded' frameborder='0'></iframe></div>
<span lang="EN-US" style="mso-ansi-language: EN-US;"><br /></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span lang="EN-US" style="mso-ansi-language: EN-US;"><br /></span></div>
<div class="MsoNormal" style="text-align: justify;">
<div style="text-align: center;">
<span lang="EN-US" style="mso-ansi-language: EN-US;"><a href="http://www.youtube.com/watch?v=CGObre0m3Ik&feature=endscreen">http://www.youtube.com/watch?v=CGObre0m3Ik&feature=endscreen</a></span></div>
</div>
<div align="right" class="MsoNormal" style="text-align: right;">
<br /></div>
<!--EndFragment--></div>
Iva Panevahttp://www.blogger.com/profile/07886650143651410423noreply@blogger.com0