As part of the first lecture of the Distance Learning Media Literacy Lectures, the students had an assignment where they had to chose a media product, like a film, ad, blog, TV show, Youtube video, etc. and try to deconstruct its media message. They had to write a short analysis of the ‘hidden message’ (300-500 words), and use the following deconstruction questions:
1. Whose message is this? Who created or paid for it? Why?
2. Who is the “target audience”? What are the clues (words, images, sounds, etc.)?
3. What “tools of persuasion” are used?
4. What part of the story is not being told?